Articles

• THE RISE OF SHORT-FORM DIGITAL LITERATURE ON SOCIAL MEDIA: INNOVATIONS IN ACCESSIBILITY, CREATIVE EXPRESSION, AND READER ENGAGEMENT

  Dr. Saumya Godhwani

  1-3

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• MICRO-FINANCE & WOMEN ENTREPRENEURS: ANALYSING THE ROLE OF SMALL LOANS IN STARTING HOME-BASED BUSINESSES

  Dr. Rashmi Vyas

  4-17

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• THE END OF PAPER RECEIPTS: A STUDY ON THE ADOPTION OF DIGITAL INVOICING IN THE RETAIL SECTOR IN INDIA

  Dr. Rashmi Vyas

  18-30

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• AN OVERVIEW OF EMPLOYEE RETENTION IN MAHARASHTRA’S SELF-FINANCED EDUCATIONAL SECTOR

  Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  31-38

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• A STUDY ON THE PERCEPTION AND ATTITUDE OF YOUNGSTERS TOWARDS STARTUPS AND ENTREPRENEURIAL CAREER CHOICES WITH SPECIAL REFERENCE TO VAPI REGION

  Maurya Ankit Sabhajit, Manish Ravishankar Mishra

  39-45

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• DIGITAL FINANCIAL LITERACY AND ITS IMPACT ON SPENDING AND SAVING BEHAVIOUR AMONG COLLEGE STUDENTS

  Sinha Romitraj Rajivkumar, Jha Satyam Subhash Chandra

  45-53

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• BRANDING AS A SILENT SALESMAN: A STUDY OF FEMALE CONSUMER PERCEPTION OF GUJARAT IN THE COSMETIC INDUSTRY

  Minu Choudhary

  54-59

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• PERFORMANCE ANALYSIS OF ATAL PENSION YOJANA IN INDIA SINCE ITS INCEPTION

  Patel Anjali Kalidas, Dr. Kedar Shukla

  60-66

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• IMPACT OF PRESENT PSYCHOLOGICAL FACTORS SUCH AS SELF-EFFICACY, STRESS AND EMOTIONAL INTELLIGENCE ON ACADEMIC SUCCESS AND CAREER READINESS AMONG COLLEGE STUDENTS

  Dr. Dipak M. Sanki, Kavya Vijayan

  67-88

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• A COMPARATIVE STUDY OF BIOREMEDIATION OF AMMONIAC-NITROGEN BY AMMONIA OXIDIZING BACTERIA ISOLATED FROM SEWAGE AND ENVIRONMENTAL SAMPLES.

  Riya Shukla, Alpana Mishra and Mita Vakilwala

  89-113

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• FROM ORAL TRADITION TO ARTIFICIAL INTELLIGENCE: THE TRANSMEDIA EVOLUTION OF INDIAN EPICS

  Ria Chetan Desai

  114-121

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• ROLE OF ACADEMIC LIBRARIES IN PROMOTING RESEARCH AND INNOVATION IN THE DIGITAL ERA

  Jyoti Vaibhav Phatangare

  122-125

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