Articles

• IMPACT OF INSTAGRAM REELS AND YOUTUBE SHORTS ON CONSUMER PURCHASE INTENTION: A STUDY OF GEN-Z IN URBAN INDIA

  Jijitha A Joseph, Dr .D Deekshith

  1-7

  • https://doi.org/10.5281/zenodo.20287089
• DIGITAL MARKETING STRATEGIES AND CONSUMER BEHAVIOR IN THE MODERN BUSINESS ENVIRONMENT

  Prof. Dr. Ashok Kumar Gupta

  8-14

  • https://doi.org/10.5281/zenodo.20199350
• EXTERNAL MARKET FORCES AND THEIR INFLUENCE ON EMPLOYEE RETENTION: A CRITICAL EMPIRICAL STUDY OF SELF-FINANCED HIGHER EDUCATION INSTITUTIONS IN MAHARASHTRA

  Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  15-24

  • PDF
• A STUDY OF TECHNIQUES FOR DATA MINING AND FRAMEWORK FOR AGRICULTURE PREDICTION SYSTEM

  Ankit Meena

  25-31

  • https://doi.org/10.5281/zenodo.20271004
• FINANCIAL LITERACY AS A MODERATOR BETWEEN OVERCONFIDENCE BIAS AND RISKY INVESTMENT CHOICES: STUDY OF URBAN COOPERATIVE BANK EMPLOYEES

  Jeena Mol Stephen, Dr. Janardhanan K A

  32-40

  • https://doi.org/10.5281/zenodo.20306233
• DIGITAL HEALTH LITERACY OF NURSES AND ITS MEDIATING ROLE BETWEEN SMART HOSPITAL TECHNOLOGY AND PATIENT CARE QUALITY

  Karthika Soman, Dr. Janardhanan K A

  41-50

  • https://doi.org/10.5281/zenodo.20324979
• CREDIT RISK GOVERNANCE AND FINANCIAL PERFORMANCE IN INDIAN PRIVATE SECTOR BANKS

  Mr. Nikhil Singh, Dr. Ajay Malpani

  51-63

  • PDF
• ACADEMIC INTEGRITY AND ETHICAL PRACTICES IN INDIA

  Prof. (Dr.) Mousumi Chaudhari

  64-67

  • https://doi.org/10.5281/zenodo.20626203